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  1. Recap
    The first Confirmed Stock, held on April 28, 2012 at the 2640 Space, was a huge success. Thanks to the 18 amazing brands that were part of it and the hundreds of folks who came out to shop and hang. Stay tuned for an update from us on Confirmed Stock #2.

  2. Brand Profile: Federal
    – A few months ago on a trip to DC, I had the chance to stop by the District's newest (and I'd say best) menswear store, Federal. Everything about Federal feels right from the moment you walk in the door.

  3. Brand Profile: Mister Crow
    — “I just want to keep creating good things for interesting people.” One of the best parts of organizing this first Confirmed Stock has been all of the great conversations I’ve had with the amazing people behind these brands. And even among all these interesting stories, the tale of Mister Crow stands out as truly different. Located [...]

  4. Brand Profile: CXXVI
    – Back in January when we first putting the lineup together, CXXVI was one of the very first brands to say yes. They had little more to go on than our teaser video and an email from me, but they almost immediately replied that they would "absolutely love to be part of this." And to be honest, that was the first time I knew that this thing was viable. If a brand like CXXVI wanted in, why couldn't this thing work?

  5. Brand Profile: Jack Robie
    — “Jack Robie embodies American cool and charisma with a sense of style that is classic and sophisticated.” Jack Robie shirts really stood out to us, not just for their classic style, but for their impeccable fit and attention to detail. Their latest collection, just released this week, continues to build Jack Robie’s reputation as [...]

  6. Brand Profile: Lumina Clothing
    – Way back in February of 2011 when Confirmed Stock was just an idea -- when it didn't even have a name -- Barton at Lumina Clothing was one of the first people to believe in it. In fact, having Lumina here in Baltimore was part of the reason I wanted to do this. I had recently purchased one of their ties and I loved it.

  7. Brand Profile: Almanac Industries
    — “We started Almanac Industries out of an urge to make things with our hands. And make them well.” Despite the focus of our recent brand profiles, Confirmed Stock isn’t just about menswear. It’s also about skilled craftspeople making things from hand. The duo behind Almanac Industries works with both bookbinding and letterpress to create [...]

  8. Brand Profile: Ruell and Ray
    — Dead stock is fabric that is no longer in production. We do this for two main reasons: to make our footprint on the environment smaller and to deliver a truly exclusive product to our clients. In recent months, we’ve been seeing Ruell and Ray pop up all over the place. And when we found out [...]

  9. Brand Profile: Two Inch Cuffs
    In the past month, Two Inch Cuffs has evolved from a lifestyle inspiration site to include a full online shopping experience. Who is Two Inch Cuffs? We'll let them tell you in their own words.

  10. Brand Profile: Randolph Engineering
    This year, Randolph Engineering celebrates its 40th anniversary. How does a brand remain relevant and successful over such a long period of time? If you're Randolph Engineering, you do it by producing the highest quality products possible while delivering stellar customer service each and every day. We had the pleasure of chatting with Mary Waszkiewicz for more on the history and future of this iconic American brand.

Entry No 13
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Brand Profile: Ruell and Ray
Chris Walbert

— Dead stock is fabric that is no longer in production. We do this for two main reasons: to make our footprint on the environment smaller and to deliver a truly exclusive product to our clients.

In recent months, we’ve been seeing Ruell and Ray pop up all over the place. And when we found out they’re from our neighbor to the south, we knew they were a must for Confirmed Stock. Founder Ashley James was kind enough to give us some insight into what makes a pair of Ruell and Ray denim “one of a kind and forever.”

Why did you start Ruell and Ray? What’s been the reaction so far?

I wanted to make my own women’s selvage jean, since not many people were doing it at the time. I wanted to do all the cool stuff that the men’s brands were doing for women. Our Men’s denim happened to fall into place first because there’s a bigger market for it right now. The reaction has been great, lots of positive feedback. People really love the small details.

For anyone who doesn’t know, can you explain what deadstock denim is?

Dead stock is fabric that is no longer in production. We do this for two main reasons: to make our footprint on the environment smaller and to deliver a truly exclusive product to our clients. We are in the business of making denim, but producing the fabric is terrible on the environment. By selecting deadstock/oldstock fabrics, we aren’t adding to the orders for pollution. Dead stock also means exclusivity and limited quantities. Each pair is stamped (by me) “1 of 17″ or “1 of 185″. Flamed by my Patagonia background, doing things right where the environment is concerned is important to me.

What excites and inspires you?

I am inspired by everyday life, every day is a new day to start over and improve. I am excited to see where Ruell and Ray is headed and I look forward to doing some really cool and unexpected things with my brand.

Where do you see Ruell and Ray going in the next year? The next 5 years?

Right now I am taking it day by day. My goal is to make a good living at what I love doing. If I can do that, I will be happy.

 

We’ve noticed you popping up in some of our favorite online shops (Need Supply and Two Inch Cuffs to name a few). How did this come about? Do you plan on expanding this part of your business?

Two Inch Cuffs contacted me in the very beginning stages of our brand. I was new, they where new, so it just worked and I am glad it did. They have a great online shop and they are all great guys. Need Supply was a dream store for me to be in and a good friend of mine introduced me to the buyers. I hope to continue a great relationship with them. I do plan on expanding to different shops but I really want to keep it edited on where we end up. I plan on only a handful of stores in the US and a few internationally.

Are there people or companies that you look up to?

Supreme – They have a crazy following and sell out of their product quickly. They could make more but they don’t and I respect that. They stay true to their roots and they don’t sell out.

Union LA – They are THE front runner.

Need Supply Co – They take chances on new small brands and I really admire that.

What can people expect to find when they visit your space at Confirmed Stock?

They can expect to find the Spence Slim and our newest cut the Handyside Straight. I am really excited for the Handyside because anyone can wear them, it’s a go-to jean.

What’s one thing people should know about Ruell and Ray?

We are members of 1% for the Planet, an organization that Patagonia’s founder Yvon Chouinard started. We give 1% of our revenues to an environmental group of our choice who is affiliated with 1%. One more thing I would like to add, everything on our jeans is made in the Southeast of the United States (buttons, rivets, thread, labor).  The only thing that is often not is the fabric.

We’re really excited to see what happens with this exciting brand in the coming years. Do yourself a favor and grab a pair April 28.

Photos Courtesy of Ruell and Ray

Posted: April 05, 2012 2 Comments »

2 Comments

  1. Hope Addis says:

    I have been saving up to buy my 1st of hopefully many pairs of Ruell and Ray jeans! I can say, I knew Ashley James when she was a young girl. Exuberant is a very descriptive word for her, then & now! Much luck and success to Ruell & Ray and Ashley James!!! Good Luck my friend!!

  2. Jeremy says:

    Killer jeans. Killer brand. See you on the 28th!

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